Over the last few years, copywriting and content creation have evolved from a blinking cursor and a brain to a multitude of free copywriting tools. These digital tools combined with thoughtful strategy and research allow us to produce intentional content that connects with our audience. As a small business or entrepreneur, the good news is […]

In this digital age, where attention spans are shorter than a 3-minute TikTok, it’s crucial to make a real impact on your audience with your content. That’s where the magic of emotional connection comes into play. It’s the difference between producing content that ends in a fleeting thought versus making connections that draw people into […]

Most marketers already know that effective messaging is the secret sauce to authentic connection, yet there are countless content creation and copywriting myths out there. Imagine a world without fun Instagram reels, inspiring email newsletters, or engaging website content. It’s a world where messaging falls flat, brands struggle to connect with their audiences, and marketing […]

Let’s talk about how to write a CTA. Even if you don’t work in marketing, you already know what it is. Often on a website or a social post promo, you’ll see a button or a line that says something like “Sign up now” or “Learn more.” Welp, that’s what we call a call-to-action or […]

By this point, it’s clear that artificial intelligence (AI) is here to stay and will have a huge impact on our lives. But what isn’t always clear is how it impacts YOU – more specifically, if you’re using AI for copywriting. So here I’ll address questions like:  Let’s dive in.  What is AI and how […]

So you want to know….what is evergreen content on social media? Evergreen content is content that maintains relevance. It won’t go stale and avoids the risk of going obsolete. This type of content survives the test of time.  Evergreen content centers around non-trendy topics like education and biographic information. It’s critical for your social strategy […]

This week’s blog topic will address what is email marketing (with examples!). Let’s start from square 1… what is email marketing exactly? Email marketing is the use of email to promote services or products. Simultaneously, this channel allows your business to develop relationships with customers and prospects. How are relationships built through email marketing? Email […]

Many businesses want to understand how to write copy for a website. And although it will vary based on your industry and goals, there are proven steps you can take to get started. So let’s skip the intro and dive right in. Understand your target audience. Before you start ANYTHING- you need to determine your […]

Writing an article is one of those things that just sounds easy. Many of us have been writing since grade school. So writing an article or blog post MUST be easy, right? Sorry to break it to you friend, but it’s not that simple. If you’re wondering how to write an article, you are not […]

When I started out as a freelance copywriter, I spent a LOT of time looking for the best writing apps. My Instagram feed was filled with experienced freelancers sharing copywriting tools and tricks. To say the least, it was overwhelming. We live in the digital age where there is an app for everything.  Need to […]