Content repurposing hasn’t always been a “thing” in marketing. For anyone who’s worked in a fractional content marketing or freelance copywriter role, you know the pressure to churn out fresh content is real. And that the sinking feeling of staring at an empty blog, email, or social content calendar is rough. For me, the daunting […]

In a recent survey, over half of customers said they tend to buy from brands with big personalities. Results showed that 57.5% of customers buy from brands with strong personalities, and 51.2% have purchased from a brand because of how they spoke online.  These numbers show what we already know – the way your brand […]

Last week, I wrote about low-quality content and how to spot it in the wild. So this week, it only makes sense to explain high-quality content. As someone who’s worked in marketing for ten years, I’ve seen the full gamut of content. From well-researched content that screams Forbes-worthy… to clickbaity content that I wouldn’t even […]

Early in my career, I wrote a lot of mediocre content. At the time, I was building websites for small businesses on WordPress, doing light keyword research, and writing website content based on what I knew would rank in Google. And at the time – average content ranked. It would perform as long as it […]

Content marketing. Brand marketing. Words we know. But do we understand them? Even with seemingly simple terminology, it’s easy to get lost. Today, we’re I’m tackling two big (fundamental) marketing terms: content marketing and brand marketing. For many marketers, the line between these two strategies blur. But a good marketer knows the difference. And how […]

Over the last few years, copywriting and content creation have evolved from a blinking cursor and a brain to a multitude of free copywriting tools. These digital tools combined with thoughtful strategy and research allow us to produce intentional content that connects with our audience. As a small business or entrepreneur, the good news is […]

In this digital age, where attention spans are shorter than a 3-minute TikTok, it’s crucial to make a real impact on your audience with your content. That’s where the magic of emotional connection comes into play. It’s the difference between producing content that ends in a fleeting thought versus making connections that draw people into […]

Most marketers already know that effective messaging is the secret sauce to authentic connection, yet there are countless content creation and copywriting myths out there. Imagine a world without fun Instagram reels, inspiring email newsletters, or engaging website content. It’s a world where messaging falls flat, brands struggle to connect with their audiences, and marketing […]

Let’s talk about how to write a CTA. Even if you don’t work in marketing, you already know what it is. Often on a website or a social post promo, you’ll see a button or a line that says something like “Sign up now” or “Learn more.” Welp, that’s what we call a call-to-action or […]

By this point, it’s clear that artificial intelligence (AI) is here to stay and will have a huge impact on our lives. But what isn’t always clear is how it impacts YOU – more specifically, if you’re using AI for copywriting. So here I’ll address questions like:  Let’s dive in.  What is AI and how […]