Regardless of if you’re a new business or have been around for years… you know that strong business to business marketing ideas are essential for growth.

You also know that digital marketing noise can make it hard for small brands to be heard. Standing out can be difficult in an era of overcrowded social platforms and cluttered inboxes.

However, implementing strategic and creative marketing tactics can help you land your ideal customers. Even better- many come at little to no cost to you.

Let’s dive into the best business to business marketing ideas!

1. Create or refine your Google business description and details

Your Google Business Profile manages your digital presence across Google.

It helps prospects and customers find your business and gives you a space to tell your story. It also allows you to edit your business information like contact details.

Search is an integral part of digital marketing. It offers significant opportunities for potential clients to learn about your business. Did I also mention it’s free?

2. Spend time building a community on social media

Businesses need to move beyond posting and hoping the individuals see it. Building a community on social media means creating a following of shared interests.

An underused business to business marketing idea is fostering a digital community. It allows your business to build relationships and engage with your customers.

Start to get to know your audience with questions to understand their pain points. Next, show that you can solve their problems through meaningful content. Last, engage with your community by responding to all messages and comments. It’s important to always listen to your audience and be honest.

3. Share content and contribute on LinkedIn

As most business and tech professionals know, LinkedIn is a career-focused social channel. It started out as a social platform to share resumes and recruit talent. However, it has evolved into a coveted space for businesses and content creators.

Contributing content on LinkedIn helps individuals and businesses position themselves as experts. Like your website, it provides a platform to showcase authority and attract prospects.

LinkedIn provides ample content-sharing opportunities. Your business can repurpose blogs or other website content to share. You can also post product launches or industry news that your clients take interest in.

4. Implement an email marketing strategy

A solid email strategy can range from a monthly newsletter to a one-time special offer. Depending on your goals, you can tailor your email marketing to support your business.

Email marketing is a cost-effective way to convert prospects into customers. It also is one of the only channels that is 100% owned by you. Email differs from social media… where you are subject to dreaded algorithms and account hacks. You own who receives your email, when it’s sent, and what context it appears in.

To implement email marketing, start by defining your goals and building a list. Then, create an email with engaging content.

5. Build a blog with killer content

One of my all-time favorite business to business marketing ideas is a blog. A blog is recurring educational or engaging content that you publish to your website. 

Blogs help position you as an authority in your field to website visitors. You have the floor to share ground-breaking industry knowledge or personalized expertise. There are also insane SEO benefits!

Before writing a blog, begin identifying relevant topics. Think about any hot industry trends or common FAQs that your customers would care about.

6. Partner with other businesses in your field or location

Strategic partnerships can help you expand your customer base. This is beneficial when you’re looking for clients in a particular industry or location. 

Partnerships allow you to reach new customers and plug into different communities. It’s important to only work with brands that share similar values and audiences.

Take a look at your industry to identify opportunities for cross-promotion. This can be anything from a giveaway to a partner event, joint advertisement, etc. 

7. Host webinars

A webinar is an online event that is hosted by a company. It’s intended to be interactive, engaging, and provide valuable industry information.

Virtual events allow experts and prospects to have 1:1 conversations. They present great opportunities to generate leads. Prospects and customers to get to know your brand and how you can solve their pain points.

To host a webinar, you need to brainstorm the right topic. Next, choose a platform like Zoom to host your event. Then get to work on organizing your content, guests, and moderators. Last, start marketing!

I hope these business to business marketing ideas help inspire your creativity! What other marketing ideas do you have? Comment below and let me know!