SEO copywriting is an art and a science. It’s the practice of writing keyword-optimized content that appeals to search engines and attracts readers.

For small businesses, SEO copywriting is essential to increase website traffic. And more importantly, convert visitors into clients. 

SEO writing can add value to many website pages, but blogs are an unbeatable SEO tool. Blogs increase the visibility of your website by positioning your page as the answer to a search. The more relevant content you have…the more likely you are to rank above competitors on Google.

There are steps you can take to optimize your blogs with SEO-friendly content. Many of which you can tackle or hire a copywriter to manage SEO content writing. 

To get started, here are six ways to improve your SEO copywriting:

1. Identify your target audience and speak to them

To write for your target audience, you need to understand who your target audience is. 

What are their pain points? What are they searching for?

Understanding your audience will help you create content that fits their needs. It’ll also give you ideas for website blogs or articles.

Additionally, you’ll need to learn what words clients use to describe your product or service. If you’re stuck on search terms- sales or customer service can provide insight into customer language. Alternatively, try to search for similar products or services on Google and see what phrases populate.  

2. Research relevant keywords and search terms

Once you have an idea of what your audience is searching for, the next step is to nail down keywords to use in your blog.

There are several keyword tools available online. Some paid keyword tools are Moz and SEM Rush. You could also use free resources like Google Keyword Planner.

These tools can help you understand what keyword variations are popular and relevant. For example, if you search “therapy” as a keyword… you would see several versions like “family therapy,” and “online therapy resources.”

From there, you can choose which keywords make sense in the context of your blog.

3. Research keyword competition

When selecting keywords, it’s important to choose keywords with low competition. Keyword tools will show if a keyword is competitive. The higher the competition, the more difficult it will be to rank on Google

Small businesses want to focus on low or medium competition words. These words will increase the likelihood of ranking.

4. Review keyword volume

In addition to researching keyword competition, it’s also important to review volume. 

Keyword tools provide the number of times that a keyword is searched for within a month.

When selecting keywords, you want to choose a word that has enough searches for someone to land on your website. There is no magic number but small businesses should aim for at LEAST 100, ideally close to the 1k-10k range.

You should also avoid highly searched words as there will be more competition for these.

5. Use keywords strategically in your SEO copywriting

Once you have your keywords selected, it’s time to write. 

Whether you hire a copywriter or DIY, it’s important to write blogs that flow naturally. It should feel like an easy conversation between you and your reader. Don’t use overcomplicated or jargon-heavy words. Make your copy be as easy to follow as possible.

From your list of keywords, it’s helpful to select long-tail keywords for small businesses. For example, “therapy” is a short-tail keyword. But “family therapy treatment plan” is a long-tail keyword. Long-tail keywords have less competition and are more specific to your business.

Integrating long-tail keywords naturally throughout your blog will help with on-page SEO.

6. Link to other relevant pages on your site

Cross-linking to other pages helps search engines understand the hierarchy of your website.

Linking to other blog posts also helps readers stay engaged on your website. 

And there you have it- six ways to improve your on-page SEO copywriting. Blogs are incredibly useful for SEO but the value goes beyond ranking. 

Quality blogs also keep your website current and promote trust with your client base. Let clients know you are still thriving in business with up-to-date content!

Use blogs as a tool to connect with your audience. The more valuable the content, the more likely they are to share and drive traffic to your site.

Need a small business copywriter to write an article and handle your seo content writing?

Hi! I’m Lindsay Ivancic, a Columbus, Ohio copywriter. I’m here to help your small business with copy and marketing needs. Please visit my services page for more information on packages. You can also contact me to get started!