As a small business owner, you’ve mastered the DIY marketing approach without a freelance small business copywriter.

Everything from writing blogs to sending newsletters and even managing your social accounts.

In the early stages of your business, you had time to fit it all into your daily grind…

But as your business has grown, your list of “to-dos” has grown and priorities have shifted.

Your blog is collecting dust…

Your Instagram is obsolete…

And you can’t remember the last time you sent a marketing email…

You’ve considered outsourcing to a small business copywriter but you’re not convinced it’s worth it.

If you fall into this camp, let me tell you… IT IS. A small business copywriter has spent their career perfecting words to drive action.

And although you can do it yourself… doesn’t mean you should.

Hiring a freelance copywriter for a small business will help engage your customers. AND drive your bottom line.

Here’s when to consider hiring a freelance copywriter for your small business.

1. You have too many content related projects on your “to-do” list.

Let’s face it- researching topics and keywords can be a MAJOR time suck. How many times have you gotten lost down a Google rabbit hole only to come up more confused? There’s nothing worse than feeling like you wasted your time…especially as a small business owner.

Even after you have your topic and keywords nailed down- the actual writing still needs to happen. The dreaded blinking cursor waiting for your marketing genius to kick in….and nothing.

A copywriter will guarantee fresh content without you having to lift a finger.

You can easily hire a freelance copywriter for your small business and cross content off of your to-do list.

2. You’re only interested in hiring an affordable and flexible marketing resource.

You may have considered hiring a full time marketing manager. But adding a full time headcount is expensive. The cost of benefits and a salary add up.

And hiring an agency can be almost as expensive. Paying for a team of experts comes with a major price tag.

But hiring a freelance copywriter for a small business is ideal for flexibility and cost efficiency. Copywriters can work on a project basis without locking you into a long-term contract. You can also scale up or pair down work as needed to ensure you have marketing support only when you need it.

3. It’s time to get an outside perspective on your business.

It’s easy for small business owners to focus on details that customers might not care about. Your expansive company history and annual industry awards (while important!) aren’t what sells.

Prospective clients need to understand:

1) How your product or service will serve them, and

2) Why you’re who they need.

Hiring a freelance copywriter for your small business will offer a fresh perspective. Their content will also be free of hard-to-follow company jargon.

Last, a professional copywriter will help your brand feel more cohesive. A copywriter will use a consistent tone to reflect YOUR personality. This is key to engaging customers.

4. You need content that’s error-free and SEO optimized.

A small business copywriter will avoid common writing mistakes and provide mistake-free content. Hiring a freelancer will help you steer clear of typos and long winded content.

Hiring a freelance small business copywriter will also guarantee you fresh, consistent copy. Consistent publishing to a website and social will help you rank higher in searches.

BONUS- many copywriters are professionals in the SEO department.  They can offer keyword research and writing skills to help increase your ranking.

5. You want to spend less time developing content and more time doing what you love.

Copywriters are professionals when it comes to content development. They will research your industry, keywords, and trends. They’ll spend the time producing quality work so you don’t have to.

The time you used to spend developing content will go toward the other things you have on your plate.

Whether it’s spending time improving your business…

Dedicating more time to your family…

Or taking a well-deserved vacation…

You’ll have time back to focus on what you need.

And there you have it. If any of these resonate with you…it’s time to hire a freelance copywriter for your small business.

Need help finding a freelance small business copywriter?

Hi! I’m Lindsay Ivancic, a freelance copywriter for small businesses. If you’re looking to outsource your blog, website content, or email newsletter- I’m here for it! Please contact me for more information on packages and services.