On average, businesses that blog produce 67% more leads monthly than companies that don’t.

And with almost 5 billion people around the world connected to the internet…

There has never been a better time for your small business to start blogging.

As digital marketing evolves, consumers want to learn about your business through content. NOT old-school, jargon-filled ads.

Wondering how blogging can help your business? Let’s dive in!

1. Blogs will increase traffic to your small business website.

How do potential clients land on your website?

In an ideal world, they type your product or service into Google… and BAM your website appears first in the list of many.

In reality…it takes effort and consistency to reach the top of the list.

Search engines reward websites that…

• Publish fresh content (1x/ week at at LEAST),
• Use relevant keywords, and
• Present information that matches internet searches.

Producing blogs are the perfect opportunities to get rewarded!

The higher rank in search engine results will help more prospects find your website. AND choose YOU over competitors.

2. Blogs will deliver higher quality leads

Not only do you need to publish consistent blogs, but your content quality is also key.

What do I mean by quality?

I’m not talking top-tier, perfectly-crafted literature.

Quality content addresses one of your target audience’s primary pain points.

Your small business blog needs to…

• Align with what prospects are searching for,
• Keep readers engaged, and
• Encourage them to take action.

Your blog will serve dual purposes-

1) Educate your prospective client and 2) Convert them through the next steps.

But how can you convert your client through a blog?

By ending with strong CTAs (calls to action)… your reader should leave feeling excited about the information they’ve learned… and ready to move forward.

3. You can repurpose your small business blog for other marketing channels

A blog doesn’t start and end on your website.

You can recycle your blog Instagram more than once. You can also repurpose it as both an Instagram post AND a story.

Does your business have other social media accounts? Facebook and LinkedIn are other fantastic channels to promote your blog!

Email newsletters are another ideal opportunity to showcase your blog posts.

You don’t have to reinvent the wheel- repurpose your blogs again and again!

4. A blog will help your small business build trust and show authority

A blog allows your small business to build trust through valuable information.

Online content will market you as an expert in your field. Long-form content like blogs will also help your clients get to know you. Your words will let potential customers understand what you stand for and how you can help.

5. Your small business blog will support long term growth

Publishing regular blog posts will help your business gain traction in search. Many small businesses fall into the trap of starting a blog then stopping too

Don’t let your blog collect dust!

Your webpage won’t index in Google overnight.  It takes time. Think 4 months or longer!

Consistent blogging requires effort…but it’s a long-term effort that will pay off.

6. Your small business blog will provide a  line of communication to your audience

Your blog doesn’t need to be a series of industry facts.

Make it a conversation and make it fun.

Showing your personality will engage your readers and encourage them to come back. Like a video or podcast, how you speak will show your personal brand. Make it memorable and stay authentic.

There you have it- here are some of the ways a small business blog can help you grow.

Here’s a quick recap of how blogging can support your small business marketing plan:

1. Boost website traffic
2. Deliver quality leads
3. Provide content for for other marketing channels
4. Build trust and show authority
5. Support long-term growth
6. Present a direct line of communication to your audience

And now you might be wondering….

Where do I find the time to write a weekly blog?

Good news- you don’t have to!

Hire a small business copywriter to do the heavy lifting for you!

Writing a blog is no easy task. It requires research, keyword optimization, and most importantly- time.

A professional copywriter knows how to research industry keywords to build organic traffic. A copywriter also understands how to write in a voice that aligns with your business. Hiring a small business copywriter will guarantee you consistent content so you have one less item on your to-do list.

Hi! I’m Lindsay- a small business copywriter. I specialize in writing for small businesses, health practitioners, and private medical practices. If you’re looking to get started with your blog or refresh your website content, please contact me. I also offer small business marketing consulting and would love to help you create a comprehensive marketing plan.