You’ve always known that your small business website is “important.”

So you built your website on a drag-and-drop platform or hired a web designer…

Published a mishmash of stock and personal photos…

Wrote your own content…

BADA BING- your website is live.

And you wait for business inquiries to roll in and sales to skyrocket…

…but you’re left waiting.

Your website content isn’t converting and you need a solution.

The last two years have shown how critical a topnotch website is. Your online presence is as significant as an in person impression…

Especially when consumers are spending 2 and half hours online everyday.

As a small business owner with so much on your plate, it can be easy to push your website to the back burner.

But the longer you let your outdated 2015 website content sit on the internet… the more quality leads you are missing out on.

Wondering how a website can work harder for your business? Let’s get into it.

1. A compelling website builds credibility and shows you are a legitimate business

The number of clients that visit a website, see outdated content, and exit out would SHOCK you.

If you haven’t refreshed your website content in years, you’re giving prospects the impression that…

a. Your website isn’t a priority or…

b. You are no longer in business.

And that’s it- you’ve lost out on a prospect before you even knew they existed.

On the flip side…a client lands on your website after a quick Google search.

Reads text that resonates, sees recent blog content, and submits a contact form.

You make a sale and your website has served its purpose…with minimal front end involvement from you.

Your website makes an impression long before you do. Investing in your content will show that you are a reputable business.

2. A powerful small business website attracts your ideal client

You need to customize your website content for your ideal reader. This goes beyond showcasing you and your services. The branding and words on your website need to connect and motivate your buyer.

Business owners often fall into the trap of using their website to talk about themselves- their operating history, their industry awards, and their past events.

The problem?

Most readers either can’t relate or aren’t interested.

Potential clients want to know…

What problem are you solving?

How will your products or services make them feel?

Can your products or services make their life better or easier?

Your content needs to dig deeper than the surface problem. And it needs to convince your ideal customer that you are the solution.

3. A small business website will allow you to compete with big brands

Although you may not have the budget of a big name brand, who says you don’t have the tools to compete? Your competition isn’t limited to fellow small businesses.

Large companies have millions of customers that are searching the internet for you.

And establishing a solid digital presence will help prospective customers find you.

There are hundreds of easy-to-use website platforms to help you revamp your website.

Your website does NOT need to be professionally designed. But it NEEDS to provide content that educates your prospect and convinces them to buy.

4. Your website will help reduce customer service calls to save time in the long run

Clients no longer turn to phone calls to find information about your business….and they shouldn’t have to. A website should provide ALL of the answers to commonly asked questions.

What services do you offer?

What are your hours?

When can I expect a response?

How can I trust you?

Although it might seem intuitive, your website content needs to be customer focused.

If you spend your time answering repeat questions through email or phone…

It’s an indicator that your website either needs to:

a. Be updated with new information, or

b. Be redesigned to make it easier for the customers to find answers.

5. A content-rich website will increase organic traffic

How great would it be to have a website that attracts clients AND converts? Without awkward selling or expensive advertising.

Create a website that does the heavy lifting for you.

The first step is to use keywords and content that your audience is searching in Google. This will improve your website ranking so that your business appears first in the list of many.

The second step is to fine tune your words so that they show your personality, build trust and MAKE THE SALE.

Let’s face it- selling on a website is hard. It can be even harder when you’re already pressed for time and energy.

The good news? You don’t have to do it alone. Hiring a professional copywriter removes the stress of content development. Give yourself time to focus on what you love.

Even better news? I’d love to work with you. Let’s get in touch to write a website that converts!