And you’ve figured out how to price your service, who to target, and what marketing strategies to use.

So you build your website, create social media accounts, and start sending monthly email newsletters with the content you’ve written. After all, they’re just words- you got an A in your high school English class, send emails every day, AND know your business better than anyone.

You feel confident when your website launches and you get your first 100 followers on Instagram… but you’re not getting many leads. The marketing strategies you’ve invested in are out there but they’re not generating the traction you had imagined. Your website is getting views…but not many clicks and your social accounts feel more like a chore than a lead magnet.

What’s happening?

Your words aren’t selling. A small business copywriter can help.

First things first- what is a copywriter?

A copywriter writes with the goal of getting readers to take action- whether it’s buying a product, signing up for a service, or setting up a consultation. Copywriters can work on anything from ads to landing pages to emails. 

How is that different from content writing?

A content writer writes to inform, educate, or entertain. Engaging content is used to enhance your brand and build trust with your audience. These are things like blogs, articles, and e-books.

Content writing helps to lay the groundwork for future sales. 

Can a copywriter do both?

A trained writer can do both copywriting AND content writing. And your copywriter understands the sweet spot between providing value and selling. 

So, how can hiring a copywriter help my business? 

1. It’ll free up your time so you can focus on the other parts of your business

Producing high-quality copy and content takes a significant amount of time and training. 

A small business copywriter will research:

• Industry trends and topics: What’s relevant in your industry right now? 
• Your ideal audience and their pain points: What issue can your product or service solve? 
• Competitive businesses: What are similar companies doing to connect with their customers and market their products?
• SEO keywords: What words will connect your customer’s internet searches with your product or service?

And I KNOW you don’t want to spend your valuable time down an internet rabbit researching and writing.

2. Your content will connect you with future and existing clients on multiple platforms

Everyone has their preferred platform to take in information. For some, it’s scrolling Instagram. For others, it’s reading a well-researched blog post. Or it even might be reading your website to learn more about a service. 

Different people prefer different platforms. Diversifying your marketing content across channels will allow you to reach more of your target audience.

Copywriters can develop content across channels and know the nuances of each platform. (i.e. How do I develop an effective hook for my website? OR What email subject lines have been tested to increase open rates?) 

3. A small business copywriter will give your business a fresh set of eyes 

No offense- but you might be too close to your industry.  Copywriters can give customers genuine insight into the value of your product or service.

Prospective clients don’t care about the industry award you earned in 2015 or the equipment you upgraded. They care about how what you’re offering will transform their life.

4. You’ll have a stream of new content that will help you rank higher in search engines.

New and quality content is vital to staying relevant online. It’ll help prioritize your page for SEO to increase leads and grow your business.

It takes time to increase your search engine ranking and a copywriter will guarantee you a consistent stream of content to publish on your website. 

5. Consistent, high-quality content will increase your organic traffic

On top of having more leads- they’ll also be of higher quality. The more relevant content you have on your site, the better Google can tie searched keywords with your page. 

Bonus- it’ll save you money on ads.

6. A small business copywriter will give your brand humanity 

The best content makes visitors feel like they’re having a conversation with your words.

Can you think of a time when you’ve read….

“We pride ourselves on..”

“We offer a collection..”

“We’re proud to announce…”

The problem with these lines is that they aren’t engaging. They don’t give your brand the personality it deserves. A copywriter will get to know you and write words that sound like YOU.

7. Good copy will also balance your sales message

Copywriters are trained in the art and science of producing persuasive copy. They’ll write through a customer-focused lens to help your business build relationships [without you ever having to lift a finger].

Small businesses need digital marketing. And how businesses tell their story is more important than ever. 

Whether you’re working with an agency, hiring in-house, or contracting a skilled freelancer (hi!)- it’s important to understand the value of good copy to help you find the right marketing support for your business.